Bon Group began with a simple idea: do good work with good people.

Founded by Blake O’Neill, we draw upon over a decade of experience across sport, media, entertainment, infrastructure, mining and energy to help organisations to communicate clearly, engage meaningfully, and position themselves for success.

Working at the intersection of sport, media, and culture, Bon Group bridges strategy and storytelling to help projects earn trust, reach audiences, and connect the right people and opportunities across Australia and the United States.

Black and white photo of a tall stadium floodlight tower viewed from below, with part of the stadium's roof in the foreground.
Black and white photo of a smiling man wearing a suit and collared shirt, with a blurred office or cityscape background.
Black and white photo of a football game viewed from the stands, with players on the field, referees, coaches, and cheerleaders visible on the sidelines.
Black and white photo of a film or photography studio with crew members working on or around a curved set with bright lights and equipment, ceiling with exposed pipes and lighting fixtures.